Medical Ice Packs

Unsung hero: Toby Barton

IT TAKES a special person to shoulder the cares of the world, writes ANDREW MOLE

Measles can be a serious illness if you are in Melbourne, but in Malawi it could mean death.

When disaster hits far off countries, news of destruction, death and the displacement of millions dominates news coverage - until the next disaster.

Of course someone has to help.

But the thought of digging a metre of mud from a hospital in the Khyber Pass, in stifling heat and draining humidity is one that crosses few minds.

This is a job where you are dressed head to toe out of respect for the local culture.

With a leery eye over your shoulder for the men - and boys - with guns.

So who does go there? And why?

You could ask Kyneton's Toby Barton, because he has gone there.

Getting him to explain why is a little harder.

As he searches for tangible reasons, the complexity of the decision does not alter the fact it is a decision he will not regret.

The affable jack-of-all-trades, who splits his time between his family's small prime lamb flock and masonry business, signed on with Mecdecins Sans Frontieres (Doctors Without Borders) and has spent seven months in the past year in Africa and Pakistan.

As an MSF logistics specialist, he was expected to have skills in mechanics, warehousing, store keeping, pumps, sanitation, computers, construction and electronics.

"When I looked at their website and saw the position, I thought I ticked all the boxes and would fit the bill," Toby says.

"The only mistake I made was when I went to Sydney for the interview. I had never had an interview for anything and was s----ing myself.

"I turned up in a suit. Big mistake. Everyone else was in T-shirts and jeans. They must have looked at me as though I was from another planet.

"But I got the job and from there it was non-stop. A flight to New York for training, 12 hours a day, for 12 days straight."

The key to the training was to show how easy life can be.

In Malawi, Toby's day started at 4.30am and finished at midnight. If all went well there was time for a nap in the heat of the afternoon. If all didn't go well it was just more work in the heat of the afternoon.

"Each morning I had 47 cars and their teams which had to be stocked with vaccines and equipment," he says. "The program was to treat 3.5 million children in three months. The trick, in Africa, was to keep boxes and boxes of vaccine between 2C and 8C using 5500 ice packs.

Custom Printed Ice Packs Can Celebrate Applicable Medical Events

Do you wish you were handed more opportunities to join or participate in functional campaigns? There are many diverse special events celebrated during the year that don't get much support because they are not very celebrated. One of them is Lupus Awareness Month, an event which aims to provide proper information about this disease to every body and is most of the time celebrated in May. There is a need to buildup this event and you can tap materials like promotional ice packs as potential branding tools. Logo printed ice packs are ideal to put to use in these kinds of events because they are closely related to the medical field. Ice packs can be provided during medical missions, which are right to conduct during the celebration of Lupus Awareness Month. You can reach out to probable target audience and hopefully impart some pertinent facts about the disease so you can help them in preventing it from striking them or their loved ones. These items are very handy items which have a good use for everyone. Would you agree that efficient items are some of the most ideal personalized products you can ever use for a campaign? It is better to fix on items like promotional ice packs to campaign for medical events than to use decorative or display items that may not address the foremost concerns or pleas of the target audiences. You'll make proper investment of your money if you purchase items that are able to provide for the fundamental needs of your participants. Identifying which objects to use is not adequate in organizing marketing events. You need to decide how to devise a winning look for the items. After all, people commonly look at outer appearances when judging the value of promotional products. Make sure to generate a truly exceptional design for your promotional products in order to get everyone's attention. Aside from making sure that your custom imprinted ice packs have lovable outer looks, you need to ensure that they are made from high quality materials. Make it a point to shop from respectable vendors who have the capacity to offer you great quality products. You don't want your possible target audiences to suffer from low class merchandise, now do you?

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