Marshall Electronics to Use Shopatron for Retail-Integrated eCommerce Website
/PRNewswire/ -- Marshall Electronics has signed an agreement with retail-integrated eCommerce provider, Shopatron, to add online shopping capabilities to their branded website. Well-known throughout the film and broadcast media industry, Marshall Electronics plans to promote its new consumer-targeted line of camera top monitors, MXL microphones for consumer recording, as well as video and business applications on the new eCommerce platform. Also it will include its industrial and OEM parts for industry in the professional audio/visual and security industries, on the new eCommerce platform.(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO )
Shopatron is the perfect solution for consumer electronics brands that work closely with their retailers to provide superior support to shoppers. On the Shopatron system, Marshall Electronics will sell their products online, and then pass those sales to their retailers for delivery to consumers. Online shoppers will have the choice of home delivery or in-store pick-up. With either option, consumers will enjoy the convenience of online shopping paired with the customer service and personal touch of a knowledgeable local retailer.
"When deciding how to best distribute our new consumer-targeted products, Shopatron was the logical solution," noted , Sales & Marketing Manager for Marshall Electronics. "With Shopatron's solution we give consumers the convenience of online shopping, while still including our valued retail partners in the sale. And Shopatron's 5-point customer experience provides one of the best online shopping experiences available to assure that our brand is properly represented online."
Marshall Electronics, maker of the innovative MXL microphone and high-definition camera-top monitors, has been manufacturing cameras monitors, microphones, and other leading-edge technology products for the movie, broadcast media, and security industry for 30 years. In response to consumer demand, they now offer superior-quality DSLR camera monitors and microphones for the "prosumer"—consumers who are looking for professional-quality equipment for personal or small business applications.
"Marshall puts as much emphasis on customer service as it does on quality products," says , Marshall Electronics specializes in the development, manufacturing, and distribution of leading edge technology products for a wide range of professional audio/video applications. For nearly 30 years, they have serviced the broadcast, video, film, news, automotive, security and multimedia industries. Their new "prosumer" line of camera monitors and microphones offers Marshall's superior technology at consumer prices.
Definition Of E-commerce - News
Marshall Electronics, maker of the innovative MXL microphone and high-definition camera-top monitors, has been manufacturing cameras monitors, microphones, and other leading-edge technology products for the movie, broadcast media, and security industry
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5 Keys to Navigating Your Way Through Multichannel Commerce
By Gary Lombardo
The world of multichannel commerce is a fast-paced, continually changing environment. Mobile and social in particular are expanding the number of ways you can reach consumers. Keeping the experience consistent and relevant across these touchpoints is your biggest challenge. Figuring out how to approach it can be an overwhelming task. Here are five keys to make it less overwhelming and help you navigate your way through multichannel commerce:
1. Put your shopper hat on. Shoppers don't think in terms of "channels" and will seamlessly move from website to smartphone native app to iPad kiosk to your fixed point of sale terminal in-store, and expect you to know everything across your channels and have enough information about them to meet their needs in a timely and relevant way. Take some time to really understand your brands unique shopping experience. Put your shopper hat on, go into your stores, get online and shop like your shoppers would shop. Take notes on the good, the bad and ugly. Repeat frequently.
2. Understand what you mean by multichannel. Having a clear understanding of what you mean when you say “multichannel” is important. Define multichannel in terms of your specific business challenges so that you can develop solutions to those challenges. Having put your shopper hat on (see #1 above) will help greatly. For example, you may define multichannel as an ability to get a single view of the shopper across your website, in-store devices and social networks. It may also mean an ability to stop lost sales due to stock outs online and in-store. It could be keeping pricing and promotions consistent across different touchpoints. List them out. This is your definition of multichannel. It may or may not be same as someone else's or be consistent with the latest term coined in the market. What’s important is that you know how to articulate what the challenges are to your business so that you can develop solutions.
3. Define what's getting in the way of achieving multichannel nirvana. Each challenge you've listed in your definition of multichannel has a cause. Define what those are. For example, your inability to get a single view of the customer may be caused by lack of quality customer data. Or maybe it's an inability to "mash up" and filter relevant customer data across your CRM, POS and ecommerce system. And/or it could be organizational, such as your in-store guys not talking to your ecommerce guys. Whatever they may be, define what the causes are that are getting in the way of achieving your multichannel nirvana.
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