List Of Direct Sales Opportunities

Everything Channel Announces the 2011 VAR500 List

(Logo:   http://photos.prnewswire.com/prnh/20101026/NY89042LOGO )

The VAR500 is a ranking of value-added resellers, solution providers and integrators in North America based on their revenue size, as well as their forward-thinking approach to the channel. In particular, the VAR500 selection panel sought to recognize companies that are building out practices around the data center and virtualization while offering software integration and application development skills. Revenue size is determined by the amount of annual products and services sold over the course of 2010.  Companies with no public documentation were required to submit a notarized affidavit attesting to their 2009 and 2010 revenues.

This year's list reflects the continued growth of the technology reseller channel with 215 new companies.

"The VAR500 represents the top performing and most forward-thinking solution providers in the IT community," said Kelley Damore, VP, Editorial Director, Everything Channel. "Vendors of all sizes rely heavily on the VAR500 list to find those solution providers best suited to sell their products. VAR500 honorees are considered trusted business advisors, integration experts, and invaluable partners.  Even more importantly, they solve customers' biggest IT business problems through product integration, training, consulting and services."

A sample of the VAR500 list will be published in print and online at CRN.com on June 20, 2011.

VAR500 Executive Conference and Awards

Held June 13-14 at the Sawgrass Marriot in Jacksonville, Florida, the VAR500 Executive Conference and Awards conference focused on channel marketing strategies and direction, offering actionable content to the top Solution Provider organizations in North America.  Attendees learned the secrets for uncovering new market opportunities from industry experts, peers and fellow VAR500 companies.

Creating Your Direct Sales Advertising and Directory Listing Strategy

Getting ready to launch an advertising campaign? Want to recruit a few new top producing team members? Are you hoping to draw attention to your direct sales company and all that you have to offer? Before you place an advertisement take some time to create your advertising and listing strategy.

Step One: What Do You Want To Accomplish?

In order to achieve advertising success it’s important to first know what you want to accomplish. What are your goals? For example, do you want to recruit three new top performing recruits?

Step Two: Define The Offer.

It’s also very important to know who you’re looking for or what you’re offering. What are the characteristics of top performing recruits? How will you appeal to your audience? What benefits can you highlight? How can you solve their problems?

Advertising is about capturing your prospect’s attention and motivating them to take action. In the case of recruiting new teammates the desired action may be to click through to your recruiting page. Decide exactly who you’re advertising to and what you have to offer.

Step Three: Researching Advertising and Listing Options

Now it’s time to decide where you’re going to advertise or list your business. Take some time and research your options. For example, you might advertise or list on Craigslist. You might also create a Facebook ad or list your business opportunity on a Direct Sales Company directory .

Step Four: What’s Your Budget?

Once you have an idea about your advertising or listing options, it’s time to begin comparing them. You’ll of course compare them based on how they fit your goals and your target audience. You’ll also want to evaluate them in terms of cost. Which options best fit your budget?

Step Five: Optimize Your Advertising and Listing Strategy.

At this point you likely have your goals, your ad or listing created and you have chosen a site or sites to focus on first. The next step is to integrate y our advertisement of listing into your overall marketing strategy. For example, if you publish a new advertisement on Craigslist you might link to that ad from your Facebook page. Integrating your marketing and business building tactics helps draw more attention to them. It makes them more effective.

Finally, consider sending prospects to a landing page for each specific goal you identify. This will help you test and track your results. You’ll learn what your prospects respond to and which listings or ads generated the most interest and results. Also consider tackling one ad or listing at a time. Tackling too much at once often results in incomplete efforts. Focus on one tactic, perfect it, and then add more.

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