Companies making major comeback
What a difference a couple of years can make.
In late 2008, Chrysler and General Motors were in free fall, with bankruptcy being a given, and their istence being a very real question.
Losses in the billions, often questionable build quality, and products that weren't up to the standards being set by Japanese and Korean makes, and more and more, Ford. Both companies were basket cases.
2009 and 2010 saw massive changes with both companies. Government loans and equity stakes, union concessions, and in the case of Chrysler, the purchase of a major stake by Italian car maker FIAT saw both companies turn around to the point where they have both returned to profitability and are currently paying back government loans.
While the pain experienced by employees and dealer affiliates has been extreme in cases (notably in this area Belleville's Bob Clute Pontiac Buick, which lost the right to sell new GM product), it is nice to see that there seems to be a real light at the end of the tunnel -- and not another oncoming freight train.
GM dumped Swedish subsidiary Saab, canned Saturn and Hummer, and laid to rest the venerable Pontiac division. They then began releasing cars such as the Buick Regal, the Buick Lacrosse, Chevrolet Equinox and GMC Terrain twins (fraternal...), the Chevy Cruze, and the new Cadillac CTS wagon and coupe.
They have seen their Consumer Reports scores improving, and along with the big Chev Traverse/GMC Acadia/Buick Enclave crossovers and the Chevrolet Malibu and Camaro, all released before the crisis, GM now sells a lineup of vehicles that are legitimate contenders in their classes, rather than also-rans reliant on rebates to sell.
Chrysler has in many ways seen an even more extreme makeover of the vehicles. Long criticized for poor build quality and cheap design and materials, the company held off releasing their 2011 models until the first half of calendar year 2011 -- or 6-8 months after most 2011s were released.
During that time, essentially every Chrysler vehicle had an exhaustive interior redo, using better quality, soft touch plastics and improved cloth to go with improved ergonomics.
The Dodge Durango and Jeep Grand Cherokee were redesigned from the ground up on a platform shared with the Mercedes Benz M-class sport-ute. The Dodge Charger and Chrysler 300 had extensive facelifts.
On top of these improvements, Chrysler debuted it's new "Pentastar" 3.6L V6. A world-class engine, it brings to the table both a 20-33 per cent power increase along with better fuel efficiency compared to their older V6s.
Ford Truck Rebates - News
At the same time, Ford was massively revamping its product line. Only four years after the last redesign (a pittance in truck terms), Ford introduced a new F150, almost entirely redesigned. The Ford Mustang got a similar makeover in 2010.

Ford rose 4 cents to $14.60. GM this month offered rebates of as much as $4505 as well as interest-free financing for as long as 60 months on the Silverado and Sierra, while offering no rebates on cars such as its Chevrolet Cruze or Buick LaCrosse,
(AP Photo/Steven Senne) Ford vehicles are seen reflected in the grill of a Ford truck on the lot of a dealership, in Norwood, Mass., Tuesday, May 31, 2011. Consumer demand remained strong in May for Ford's new fuel-efficient vehicles and powertrains,
Quantum developed the new hybrid drive system “Quantum F-Drive” specifically for the Ford F-150 pickup truck application, one of the highest volume selling fleet vehicles in America. Quantum's research and development group designed the system to meet
The cause is not hard to identify: Profit projections of GM, Ford and DaimlerChrysler AG's Chrysler Group rely on cutting parts costs by billions of dollars a year for the next several years.” “Incentives, whether in the form of rebates or the
Ford Truck Rebates | Ford F150 Pickup Trucks
Why is it that you get $ 9,000 off in Atlanta and only $ 1,000 in Los Angeles on a Ford or Chevy?
My brother lives in Atlanta. I live in Los Angeles. Here if you want to buy a truck you get a discount or 1000 a number of low financing rates. In other places in America bids are almost 10 times more than good. Why? Its cheaper to buy in Atlanta and drive across the country, I think.
It looks like you compare year to year because I doubt there are all the vehicles on either side with this kind of swing incentives.
Ford Truck Rebates - Bookshelf
Ward's automotive yearbook
Ford Motor Co. and Mazda Motor Corp. appeared likely to "swap" some car and truck lines as their partnership in the US reached new levels. ...Antitrust law developments (fifth)
(a) Direct-to-Customer Rebates Courts have upheld programs in which a manufacturer ... was sufficient to show coercion); Capital Ford Truck Sales, Inc . v. ...Business franchise guide
Paragraph 10 of the Ford Truck and Heavy Duty Truck Sales and Service Agreement ... discounts, allowances, rebates, refunds or other terms of sale affecting ...Kiplinger's Personal Finance
So start earning 10% in Rebates toward the purchase or lease of any new Ford, Lincoln or Mercury - the best-selling cars and light trucks in America. ...Kiplinger's Personal Finance
So start earning 10% in Rebates toward the purchase or lease of any new Ford, Lincoln or Mercury - the best-selling cars and light trucks in America. ...Helpful Articles Directory
Ford Truck Rebates & Incentives – Current Ford Truck Rebates ...
View a list of the current Ford Truck rebates and incentives at NewCar.com; research each of the Ford Truck rebate programs & incentives being offered by the OEM and ...
Ford Truck Rebates & Incentives | 2011 Ford Truck Rebate ...
By knowing the latest Ford Truck rebates & incentives being offered, you can save thousands on your new car purchase. Automotive.com's car research ...
Ford Motor Company: Cars, Trucks, SUVs, Hybrids, Parts - Ford
About Ford. Careers. POWER ON. THE NEXT-GENERATION. FORD FOCUS. Visit Ford Vehicles. Visit U.S. ... 2011 FORD FIESTA. ARRIVING FALL 2010. 2011 LINCOLN MKZ HYBRID. THE ALL ...
Ford Truck Rebates - New Ford Truck Incentives & Lease Offers ...
View a list of the current Ford Truck rebates and incentives that can save you thousands of dollars when buying your next used car. ...
Ford Rebates and Incentives 2010 Truck and Car Rebate Source
Ford Rebates and Incentives 2010 Save Tons on your next Ford Car or Truck with Ford Rebates. They are Outstanding Vehicles use a Ford Rebate and Own One Today!